I build brands end to end — the strategy, the identity, and, unusually, the original music that gives them a voice. Three disciplines, one hire.
Positioning, audience segmentation, and conversion-minded content — built around KPIs, not vanity. Here's what that looks like in market.
Ongoing marketing for a craft distillery. I set the positioning — premium without the pretension — segmented the audience across cocktail drinkers, locals, and wholesale accounts, and built a value-forward content system engineered to earn saves and shares instead of hard-selling. Website, social, and editorial storytelling, all mapped to clear KPIs.
Editorial blog content written for Superfly's site — SEO-minded, on-brand, and built around hospitality and guest-experience themes that keep readers (and Google) coming back. Copy is part of the same system as the social and video.
Social carousels, brand photography, video, and editorial — value-forward content built to earn saves and shares, not hard-sell posts. Click any panel to view full size.
Meta Business Suite — recent 90-day window, growth vs. prior period.
A full integrated re-release campaign pitched at major-label scale: a creative platform, an AR/app fan hub, merch collabs, a community-impact initiative, and a phased global rollout.
Full systems — marks, type, color, and real-world application. This concept rebrand turns a makeshift storefront into a neighborhood landmark.
Drag the handle to compare the original storefront with the redesigned concept.
Scooter's Barbershop — concept rebrand. The “after” demonstrates the proposed identity in context.
“Fresh fades. Clean shaves.”
Click to view full guideline
Not just a logo — a complete brand guideline a shop owner or printer can actually run with, keeping the identity consistent across signage, print, merch, and digital.
Rugged identity scaled across packaging and digital.
Calm, botanical identity with full stationery system.
Trust-forward brand identity and case study.
Brand, website, and print for an entertainment venue.
When a brand needs a jingle, a sonic identity, or a campaign track, I don't outsource it — I write, perform, and produce it. Faster turnarounds, tighter cohesion, content that sounds like the brand.
An original song I wrote, licensed and featured in the hit series.
An original song — written and performed by me — as a love letter to a place. Brand storytelling through music.
Original jingle written and produced for Superfly, paired with an animated logo reveal.
Most marketers commission a sonic identity from a studio and hope it fits. I compose it in-house — so the sound is born from the same brand strategy as everything else, delivered faster, and unmistakably the brand's own.
I'm a marketing strategist and brand builder who works end to end — from positioning and campaign planning to identity, content, and the music that brings a brand to life. I currently run marketing for Superfly Distilling Co., and I've built brand systems and campaigns across spirits, CPG, hospitality, healthcare, and entertainment.
What sets me apart is range: I can write the strategy deck, design the logo, produce the social content, and score the campaign — fewer handoffs, tighter cohesion, and work that actually connects. I'm looking for a role where I can own strategy and creative for brands that want to stand out.
