I build brands end to end — the strategy, the identity, and, unusually, the original music that gives them a voice. Three disciplines, one hire.
Positioning, audience segmentation, and conversion-minded content — built around KPIs, not vanity. Here's what that looks like in market.
Ongoing marketing for a craft distillery. I set the positioning — premium without the pretension — segmented the audience across cocktail drinkers, locals, and wholesale accounts, and built a value-forward content system engineered to earn saves and shares instead of hard-selling. Website, social, and editorial storytelling, all mapped to clear KPIs.
Meta Business Suite — recent 90-day window, growth vs. prior period.
A full integrated re-release campaign pitched at major-label scale: a creative platform, an AR/app fan hub, merch collabs, a community-impact initiative, and a phased global rollout.
Full systems — marks, type, color, and real-world application. This concept rebrand turns a makeshift storefront into a neighborhood landmark.
Drag the handle to compare the original storefront with the redesigned concept.
Scooter's Barbershop — concept rebrand. The “after” demonstrates the proposed identity in context.
“Fresh fades. Clean shaves.”
Rugged identity scaled across packaging and digital.
Calm, botanical identity with full stationery system.
Trust-forward brand identity and case study.
Brand, website, and print for an entertainment venue.
When a brand needs a jingle, a sonic identity, or a campaign track, I don't outsource it — I write, perform, and produce it. Faster turnarounds, tighter cohesion, content that sounds like the brand.
An original song I wrote, licensed and featured in the hit series.
An original song — written and performed by me — as a love letter to a place. Brand storytelling through music.
Original jingle written and produced for Superfly, paired with an animated logo reveal.
Most marketers commission a sonic identity from a studio and hope it fits. I compose it in-house — so the sound is born from the same brand strategy as everything else, delivered faster, and unmistakably the brand's own.
I'm a marketing strategist and brand builder who works end to end — from positioning and campaign planning to identity, content, and the music that brings a brand to life. I currently run marketing for Superfly Distilling Co., and I've built brand systems and campaigns across spirits, CPG, hospitality, healthcare, and entertainment.
What sets me apart is range: I can write the strategy deck, design the logo, produce the social content, and score the campaign — fewer handoffs, tighter cohesion, and work that actually connects. I'm looking for a role where I can own strategy and creative for brands that want to stand out.
